Are You Ready for Generative AI in Shopping? Here's What Consumers Think

Shoppers Embrace Generative AI, Yet Concerns Persist

In an era where technological integration has transformed the shopping landscape, recent data shows that U.S. consumers are increasingly warming to the idea of using generative AI tools to enhance their online shopping experiences. A survey conducted by Omnisend in July 2025 revealed that 59% of shoppers now utilize AI-driven platforms such as ChatGPT for product research, signaling a notable shift in consumer behavior.

According to ecommerce expert Marty Bauer from Omnisend, this uptick in confidence can be attributed to consumers becoming more familiar with the technology and witnessing its evolution into practical, personalized tools. “It’s eerie how good they are,” he states. “They’re personal, no longer robotic, so people are getting more comfortable.”

Generative AI Insights: A Shift in Consumer Preferences

The increasing acceptance of AI tools reflects a broader trend in consumer preferences: 45% of respondents stated they value personalized recommendations, while 40% believe AI helps them find better deals. Furthermore, 25% consider generative AI more effective than a traditional Google search for discovering products.

This engagement with AI not only alters how consumers search but also defines marketplace dynamics. Marketers are advised to optimize their content for AI-driven search algorithms and focus on generating authentic customer feedback, which plays a pivotal role in enhancing visibility in AI-influenced environments. “Skate to where the puck is—[gen AI] is where search is coming from,” Bauer emphasizes as he encourages businesses to harness this emerging trend for stronger customer connection.

Understanding Consumer Concerns About AI

Despite the enthusiasm for AI, significant concerns linger among consumers regarding privacy, data security, and the potential for misinterpretation of preferences. A staggering 43% of respondents highlighted privacy as their top worry, while 37% feared that AI might not accurately grasp their needs.

The apprehensions about overuse of AI tools play a role in this hesitancy. While only 26% of those surveyed expressed concerns about AI fatigue, it underscores a need for businesses to address these issues head-on. Implementing features that allow consumers to opt in or out of AI interactions can help build trust. “Always give users the ability to opt out of using AI,” Bauer recommends, highlighting the importance of transparency in AI deployments.

Practical Steps for Businesses to Capitalize on AI Trends

As the trend of AI adoption appears set to stay, brands must adapt their strategies accordingly. Here are three actionable tips to consider:

• Track AI Metrics: Discover how many leads are generated through AI-driven interactions and refine your strategies based on this data.
• Focus on Authentic Engagement: Encourage customer reviews and feedback after purchases, as they serve as valuable social proof.
• Stay Transparent: Clearly disclose when AI tools are being used in customer interactions to boost trust and reassure users.

The Balance of AI and Human Interaction

Even as AI continues to integrate into the consumer journey, Bauer reinforces the value of human interaction. “Human interaction is always going to be important in that last mile,” he points out, reminding marketers that while technology aids in efficiency, personal touch remains crucial for fostering lasting customer relationships.

As businesses navigate these evolving customer expectations, understanding both the advantages and challenges of generative AI will be essential in shaping branding and customer acquisition strategies moving forward. So, are you ready to embrace the future of AI in ecommerce?

Take Action: It’s time for your business to leverage these insights into AI tools. Embrace transparency while integrating AI in your marketing strategies, and watch how it enhances your customer engagement and drives your growth.