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Walmart Launches ‘Grow with US’: A New Initiative for Small Businesses
In a bold move to uplift American entrepreneurship, Walmart has unveiled its ‘Grow with US’ initiative, aiming to simplify the journey for small businesses eager to thrive within its extensive retail network. Launched on April 29 by Walmart U.S. President and CEO, John Furner, the program represents a significant commitment to providing resources, training, and mentorship to entrepreneurs across the nation.
Understanding the ‘Grow with US’ Framework
The ‘Grow with US’ program is structured around four key components designed to address the unique challenges small businesses face. The initiative provides a Supplier Academy that features 30 e-learning modules developed to guide entrepreneurs through the complexities of retailing. In addition, the program offers product discovery opportunities, allowing businesses to present their products at the annual Open Call event, and utilize the RangeMe tool to connect directly with Walmart buyers. Entrepreneurs will also have access to professional mentorship and financial support through the Early Payment Program.
The Importance of Supporting Small Businesses
With statistics indicating that over 60% of Walmart's U.S. suppliers are small businesses, the launch of ‘Grow with US’ underscores the corporation’s commitment to supporting the backbone of the American economy. Furner emphasized the importance of such endeavors by stating, "Small businesses are the backbone of our communities," reinforcing the notion that their success is intrinsically linked to local economic vitality. This alignment highlights Walmart's strategy to not only bolster small business growth but also to contribute to national economic stability.
Real-World Impact: Small Businesses Thriving with Walmart
As entrepreneurial stories surface, like that of Milo's, it becomes evident how cooperation with larger entities like Walmart can foster sustainable growth. Entrepreneurs who engage with large retailers often find avenues for innovation and expansion that are typically out of reach. Through programs like ‘Grow with US’, small businesses can gain invaluable insights and resources that empower them to scale their operations effectively.
Looking Ahead: The Future of Small Business Support Initiatives
As the landscape of retail evolves rapidly, initiatives supporting small businesses are becoming increasingly critical. The upcoming Open Call event scheduled for October 7-8 in Bentonville, Arkansas, serves as a crucial opportunity for entrepreneurs to connect directly with Walmart’s merchandising teams. Alongside, the Road to Open Call events will provide aspiring suppliers with immediate feedback from Walmart buyers, creating a pathway to more accessible entry points into the retail giant.
Conclusion: Empowering Small Businesses Through Action
Walmart's ‘Grow with US’ program is much more than just a corporate initiative; it’s a movement toward affirming the value of small businesses within the retail sector. By integrating training, mentorship, and routes toward financial assurance, this program extends a much-needed lifeline to entrepreneurs navigating the complexities of starting and growing their ventures. If you are an entrepreneur eager to leverage this opportunity, consider registering for the program and take the first step toward growing your business in partnership with Walmart. Together, we can shape a vibrant future for American small businesses.
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