Essential Guide to Top PR Substacks for 2025

The Rise of Substack: A New Era for PR and Communication

As we gear up for 2025, Substack is not just a trend; it’s quickly becoming a cornerstone for public relations professionals hoping to carve out their own digital space. According to a recent Morning Consult survey, approximately 36% of U.S. adults are tuning into digital newsletters, with Substack emerging as a preferred platform for nearly 22% of these newsletter aficionados.

Why PR Experts Are Embracing Substack

Unlike traditional media outlets, Substack offers PR experts an opportunity to connect with audiences directly, cutting out the middleman and allowing for necessary brand building. It’s a space where experts can share their insights—whether they are emerging talents or seasoned pros—effectively paving the way for their voices to be heard. With Substack, public relations has the chance to become more than just a behind-the-scenes operation; it’s a direct line to share valuable knowledge and insights on current trends in the industry.

Top PR Substacks You Should Follow

For business owners generating more than $2M in annual revenue, having a curated list of insightful Substack newsletters can amplify your branding and marketing efforts. Here are the top three Substacks worth subscribing to:

Meredith & The Media: Run by Meredith Klein, this Substack explores the latest trends in media, featuring interviews with leading journalists. With over 20 years in the communications field, Klein provides a nuanced perspective invaluable for PR professionals striving to keep pace with the ever-evolving media landscape.
PR Breakdown: Molly McPherson offers crisis management strategies that are candid and no-nonsense. This Substack is a must for those who appreciate insightful commentary mixed with relatable writing. McPherson's background ensures that her advice is not only practical but timely, aligning perfectly with current PR challenges.
Under Embargo: Johnna Muscente distills complex strategies into actionable insights for brand building and PR. With over 18 years in the business, Muscente crafts content that transforms every communication effort into a valuable dialogue with the audience.

The Benefits of Following These Experts

Subscribing to these PR-focused newsletters will not only keep you informed about the latest industry developments but also provide you with strategies for better demand generation and customer acquisition. Whether it's learning to reframe your brand messaging or understanding how to navigate PR crises, having these experts in your inbox can inspire actionable changes in your marketing strategy.

Final Thoughts: Get Started with a PR Substack

Diving into the world of PR Substacks isn't just about reading; it’s about learning and adapting. In an era where digital content reigns supreme, gathering insights from the right sources can set your business apart from the competition. As you embark on your journey of knowledge acquisition, don’t hesitate to subscribe to these top-notch newsletters that promise not only to inform but also to transform your approach to communication and branding.