Add Row
Add Element
UPDATE
Add Element
  • Home
  • Menu 5
  • Menu 6
  • Menu
September 17.2025
2 Minutes Read

How Ancient Crunch's Salty Side Hustle Hit $10 Million and Thrives

Confident professional man showing success in salty side hustle revenue growth.

The Inspiration Behind Ancient Crunch

Every great business springs from a unique idea, and for Seth Goldstein and Steven Rofrano, that spark ignited during a playful snack moment in Miami. Goldstein, initially a vice president at a private equity firm, found himself enjoying a bag of Tostitos when his friend poked fun at his choice. This light-hearted banter evolved into a serious venture that would become Ancient Crunch. This idea was rooted not just in snack enthusiasm but also in the vision for healthier, tastier alternatives, leading them to launch chip brands MASA and Vandy in 2022.

Initial Steps and Investments: Setting Up for Success

Starting a business is often a risk-laden adventure, as Goldstein and Rofrano discovered firsthand. They pooled $250,000 of their savings to launch their brand, a significant sum but just the start. They later raised an impressive $14 million in subsequent funding, which speaks volumes about their understanding of the market and their approach. Major projects often require more capital than founders anticipate, a lesson they learned early on.

Adaptation Through Experience: A Key Ingredient for Growth

One of the surprising lessons for Goldstein was the importance of customer engagement through email marketing, particularly for an online business. Originally skeptical, the duo's decision to embrace this strategy proved pivotal. Now, subscriptions account for half of their revenue. This showcases a crucial insight for entrepreneurs: recognizing and adapting to consumer demands can dramatically enhance business growth.

Challenges Faced: The Reality of Consumer Packaged Goods

Entering the consumer packaged goods sector comes with its own set of challenges. Unlike many brands that simply rely on other factories for production, Goldstein and Rofrano chose to build their own factory to create chips fried in beef tallow. This decision, while innovative, proved to be a significant hurdle, illustrating that the road to success is often filled with unforeseen obstacles.

Looking Ahead: Predictions for Ancient Crunch's Future

As Ancient Crunch approaches a staggering $250 million in projected revenue for 2026, Goldstein is keenly aware of the importance of staying agile. Investing heavily in a strong marketing strategy and understanding consumer needs will be integral. With their passion for healthy snacking driving them, the duo is poised to redefine their niche.

Ultimately, Goldstein's journey exemplifies the essence of entrepreneurship: it’s not just about having an idea but executing it strategically and being willing to pivot when necessary. Their story encourages budding entrepreneurs to embrace the unexpected, learn from challenges, and stay committed to their vision.

Are you an aspiring entrepreneur looking for success in your own side hustle? Take inspiration from Seth Goldstein and consider what innovative strategies could elevate your journey.

Extra News

Write A Comment

*
*
Related Posts All Posts
11.26.2025

Unlock Real Change at CHNGNetwork: The Future of FinTech Conversations

Update Rethinking Conversations in FinTech: The CHNGNetwork ExperienceAmid a flood of FinTech events that often drown attendees in sales pitches rather than substantial dialogue, CHNGNetwork emerges as a significant contender on the conference calendar. Set in New York City on May 5 and 6, this two-day event, orchestrated by PYMNTS CEO Karen Webster and Emmy-winning producer Vinnie Potestivo, seeks not just to discuss change but to actively engage with it. For business owners generating $2M to $10M+ annually—who are in the process of scaling operations and seeking meaningful insights—this network might just be the breath of fresh air you’ve been yearning for.What Makes CHNGNetwork Unique?Unlike conventional conferences that can feel more like a sales extravaganza, CHNGNetwork is designed as an immersive experience, promoting continuous conversation around the evolving digital economy, payments, and technology trends. Its format moves away from disjointed panels, allowing for genuine dialogue among a curated group of industry leaders who are dedicated to transformation. Attendees can expect real, actionable discussions that go beyond theoretical frameworks, diving deep into the nitty-gritty of implementing change.A Moment of TransformationWebster points out that the timing for CHNGNetwork couldn't be more critical. With the confluence of AI, data analysis, digital currency, and regulatory changes shaping the landscape, the industry is at a watershed moment. Businesses must pivot to address this evolving economy powered by automation and data efficiency. Participants will share the challenges they face and innovative strategies on how to leverage these advancements for tangible results. The goal? Drive measurable outcomes that affect their organizations and the greater market.Expectations for AttendeesIndividuals attending CHNGNetwork will find themselves in a much more collaborative atmosphere than typical events. With a hard cap of 550 participants, the focus is not just on networking but on building meaningful relationships. Attendees will have greater access to speakers and thought leaders, fostering deeper discussions that could lead to strategic partnerships. This ensures that conversations don’t just stop once the conference ends but will continue to resonate long after.More Than Just Talks: Engaging Multimedia ExperiencesThe event aims to capture its enriching conversations through comprehensive digital storytelling approaches like designing an engaging documentary that encapsulates the discussions held during CHNGNetwork. This effort won’t just serve as a promotional tool but as a real artifact showcasing the innovative thoughts presented, retaining their value as the digital economy evolves.Why You Should Be ThereFor business owners and leaders looking to navigate the complexities of today's digital landscape, CHNGNetwork offers more than just a seat in the room. It's an opportunity to mold the future of your business by engaging with change makers and visionaries who are deeply immersed in the industry's twists and turns. If you want to rethink what's next for your business and engage with the pioneering minds of the FinTech and digital economy, then marking your calendar for May 5 and 6 is a must.

11.19.2025

How Innovative Funding Is Making Business Ownership Attainable for All Entrepreneurs

Update Unlocking Business PotentialIn an era where entrepreneurship is being redefined, new pathways are emerging that make business ownership more attainable for many. The evolving landscape of business financing reflects a growing recognition that operational capital doesn't have to be an insurmountable barrier for aspiring entrepreneurs, particularly those from underserved communities. With innovative funding solutions and supportive ecosystems, individuals are seizing opportunities that once seemed out of reach.The Rise of Inclusive Funding ModelsTraditional funding avenues often overlook specific groups, including those with disabilities and minority entrepreneurs. The rise of community development financial institutions (CDFIs) and microfinance organizations is changing this narrative. By focusing on equitable lending practices and inclusive financing strategies, these organizations aim to level the playing field.For instance, the recent initiatives discussed in the national webinar organized by the Association for Enterprise Opportunity highlighted strategies to create a more disability-inclusive business ecosystem. They emphasize the importance of community-driven approaches to overcoming the historic barriers that many disabled entrepreneurs face, including access to capital and resources.Local Success Stories: Real-Life ApplicationsSuccess stories from disabled entrepreneurs unveil the transformational power of these inclusive funding opportunities. Consider the accounts of disabled entrepreneurs rallying together to support one another through mentorship networks and peer-led initiatives. These stories not only inspire but also illustrate how collective support can foster a thriving business community.Empowering Through Education and NetworkingAdditionally, educational outreach programs aimed at preparing potential business owners with essential skills are crucial. Resources such as advisory sessions, entrepreneurial training, and dedicated workshops can help reduce the knowledge gap between seasoned entrepreneurs and newcomers alike. Such resources empower individuals with practical knowledge and foster connections crucial for scaling their ventures.Breaking Down Systemic BarriersHowever, it's critical to recognize that significant systemic barriers still exist. The U.S. Disability Chamber of Commerce identified various challenges that continue to stymie success for many disabled business owners—ranging from hiring biases to inadequate access to capital. Addressing these issues isn’t just about fostering equity; it’s about tapping into the immense potential that diversity brings to the business sector.What’s Next for EntrepreneursThe conversation around accessible business ownership is gaining traction, but ongoing advocacy is essential. Policymakers and business leaders need to prioritize creating inclusive ecosystems that empower underrepresented entrepreneurs. As awareness grows, so does the call for essential reforms that recognize the economic potential of marginalized groups. In doing so, we can help create a future where every aspiring entrepreneur feels enabled to take ownership of their own business journey.Join the MovementAs conversations around inclusivity in entrepreneurship evolve, we invite all aspiring and current entrepreneurs to engage with local initiatives aimed at fostering support systems. By participating in events, seeking mentorship, and advocating for equitable policies, we can collectively dismantle barriers and drive meaningful change in the business landscape.

11.16.2025

Why Effective Leaders Blaze Their Own Path Instead of Following Roadmaps

Update Blazing Unique Trails: The Essence of Effective Leadership In today's dynamic business landscape, the most successful leaders are those who dare to deviate from conventional roadmaps, embracing their own unique paths to innovation and growth. Rather than sticking strictly to predetermined plans, these leaders demonstrate the power of agility—an essential trait that allows them to navigate the complexities of modern markets effectively. The Practical Benefits of Blazing Your Own Path Good leaders understand that flexibility can yield tremendous advantages. Instead of merely reacting to challenges, they anticipate changes, leveraging their instincts and experiences to forge ahead. This proactive approach is vital, particularly for CEOs and business owners aiming for sustainable growth amid uncertainty. By recognizing market shifts and adapting strategies accordingly, these leaders can capitalize on opportunities that others may overlook. The Role of Adaptive Leadership in Navigating Uncertainty Adaptive leadership reinforces the idea that embracing change is crucial for success. Leaders must not only respond to immediate challenges but also position their organizations for long-term viability. This requires a delicate balance of short-term problem-solving and long-term vision, a dual focus evident in many innovative companies today. As highlighted in the concept of adaptive leadership, continuous learning and team empowerment are fundamental to maintaining operational efficiency and inspiring innovation. Building a Culture of Innovation Leaders who blaze their own path set the tone for their organizations. They cultivate a culture that encourages experimentation and values diverse perspectives. This inclusivity creates an environment where creativity can flourish, as team members feel confident to share their ideas, knowing they will be embraced rather than dismissed. The synergy of different work styles, as discussed in strategies for effective management, is crucial for innovation, helping organizations stay competitive in an ever-evolving marketplace. Real-World Examples of Innovative Leadership Examining successful leaders reveals common threads of adaptive leadership. For instance, Satya Nadella’s transformation of Microsoft is a prime example of how embracing change and fostering a growth mindset can lead to extraordinary outcomes. Leaders like Nadella navigate uncertainties with clear communication and a focus on empowering their teams, qualities that reflect the essence of modern, effective leadership. Such case studies inspire others to adopt similar adaptive strategies, reinforcing the idea that those who lead with flexibility often set the stage for significant success. Conclusion: Embrace Your Leadership Journey In conclusion, leaders must recognize that traditional roadmaps often lead to narrow paths, while blazing one’s own trail opens up a world of possibilities. By adopting an adaptive leadership approach, they not only position their organizations for resilience amidst change but also inspire their teams to foster innovation and drive growth. As we embrace the complexities of the modern business environment, let us remember that true leadership is about navigating the unknown with confidence and creativity.

Terms of Service

Privacy Policy

Core Modal Title

Sorry, no results found

You Might Find These Articles Interesting

T
Please Check Your Email
We Will Be Following Up Shortly
*
*
*