How Moniqueca Sims is Conquering a $6.3 Billion Industry for Women

Breaking Barriers in a $6.3 Billion Industry

Moniqueca Sims did not simply enter the predominantly male field of appliance repair; she broke through barriers with determination and creativity. Founded in 2019, SSG Appliance Academy in Atlanta, Georgia, is paving the way for women to seize opportunities in a $6.3 billion industry where less than 3% of home appliance repairers are women. With a clear mission to empower women, Sims harnesses her industry experience and commitment to education to drive change.

From Observation to Innovation

Sims' journey began when she accompanied her then-partner on repair calls. She quickly recognized both the simplicity of the tasks and the need for skilled technicians. Early on, she faced setbacks, losing money by hiring inadequately trained workers. However, her passion led her to enroll in online courses, gaining the necessary skills to handle jobs independently. "When you fix something, it boosts you up, every time you do it," she stated, emphasizing the rewarding nature of the work while advocating that it is not merely a 'grunt job' but a confidence-building experience.

A Hands-On Approach to Training

Seeing first-hand the discomfort women felt allowing male workers into their homes propelled Sims to create an inviting space for women in the industry. SSG Appliance Academy focuses on hands-on training and partnerships with local shelters to provide career opportunities for low-income women. Through WIOA (Workforce Innovation and Opportunity Act) funding, Sims ensures that economic barriers do not prevent eager learners from acquiring new skills. With an average class size of 8-10 students, her academy strikes a balance between personalized attention and collective learning.

A Call to Action for Female Empowerment

The appliance repair industry isn't just a male-dominated field; it’s a sector filled with potential for those willing to dive in. As Sims notes, "Appliance repair is the gift that keeps on giving." Her commitment to mentorship and training opens doors for women to step into an arena they might have previously viewed as inaccessible. As more women enter the industry, they take not only jobs but also positions of leadership, reshaping the narrative around women in trade professions.

Future Trends: The Rise of Women in Trades

As businesses like SSG Appliance Academy gain momentum, predictions suggest a shift toward greater diversity in skilled trades. National conversations around gender roles in the workforce continue to evolve, highlighting the importance of women's contributions in various fields, including those typically reserved for men. Sims' work aligns with these broader trends, empowering a new generation of female technicians ready to challenge stereotypes.

This commitment to visibility and support is crucial for systemic change. As Habitat for Humanity and other organizations emphasize, bringing more women into the trades isn’t just about employment; it's about financial independence, self-sufficiency, and creating role models for future generations.

Your Opportunity to Make a Difference

As you read this inspiring story, consider the broader implications of supporting women in trades. If you’re a business owner or leader, think about ways you can also foster inclusivity and diversity in your own industry. By providing opportunities, mentorship, or resources, you can create pathways for those who face similar challenges. Together, we can champion women like Moniqueca Sims and watch as they thrive in industries ripe for change.

For more insights into empowering women in business and specialized training opportunities, consider becoming involved with local organizations committed to these causes. Your actions, however small, can lead to significant change in your community.